" ...bringing a new dimension to IT excellence"

“Ex- Seafarer Migrates to the North
Revealing PM secrets”


...my name’s Barry Avery, I’m married with three sons and I live in the scenic Colne Valley of Huddersfield, West Yorkshire. I originate from the cathedral city of Salisbury, Wiltshire and moved north in 1986 shortly after leaving the Royal Navy having served eleven years.

I have experienced the highs and lows of life, both the good times and bad. These have ranged from being fortunate enough to have travelled the world and experienced many of the wonderful sights, to cheating death twice in a matter of minutes and also witnessing the poverty and depravation in the less fortunate parts of the world.

My varied careers have spanned the Armed Forces, retail management, finally settling with IT project and business consultancy. As mentioned earlier I served eleven years in Her Majesty's Royal Navy. I joined immediately after leaving school in 1975 and served until 1986. During this time I was decorated with two campaign service medals.

Most importantly I have learnt from the experiences and challenges that were put in front of me. They have helped me to try and keep everything in perspective, in particular the all important work-life balance.

I served for 6 months in Moscow Camp, Belfast in Northern Ireland during 1981 at the height of the IRA hunger strike campaign. I also saw active service in the Falklands conflict aboard HMS Coventry during 1982. Regrettably, I lost a number of my close friends and colleagues as my ship was sunk in action near Pebble Island with the loss of 19 lives.

However, it must be said that most clouds do have a silver lining. I returned home from the Falklands aboard the luxury liner the QE II, to serve briefly at my native shore base HMS Dryad, near Portsmouth, where I met my future wife, Sarah.

Since 1986 I have forged successful careers in a wide variety of industries. Initially a promising career in retail management with Bejam was exchanged for a career in the IT industry as a trainee computer programmer / analyst. This eventually evolved into a role as a product-marketing manager via technical specialist and support manager.

In 1998 I decided to take the plunge and form my own company, Endeavour Strategies Ltd., with the aim of providing project and business consultancy services. I did this with the main objective of servicing what I saw as a big gap in the market of delivering IT projects successfully.

My first contract was a real baptism of fire. A management inter-face role between Andersen Consulting and British Telecom during the critically important stages of launching Cellnet, later to become BT Cellnet and finally O2. This led to other significant consultancy roles delivering business critical projects for an impressive array of FTSE-100 companies including British Telecom, Lloyds TSB, Intelligent Finance, Halifax BOS and Abbey.

Successfully delivering these projects has also involved working closely with leading suppliers including Cisco, Sun Microsystems, Unisys, Honeywell and consultancies such as Deloitte & Touche.

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